Banca de DEFESA: Mayra Monteiro Viana

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : Mayra Monteiro Viana
DATE: 14/09/2022
TIME: 09:00
LOCAL: PPGA
TITLE:

THE DIMENSIONS OF FOOD CITIZENSHIP: A CONSUMER-ORIENTED APPROACH

KEY WORDS:

food citizenship; consumer behavior; information, motivation, and behavioral skills (IMB); Community-Supported Agriculture (CSA); Alternative Food Network (AFN)

PAGES: 221
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

Individuals' food choices impact the planet and society, but only a portion of consumers is concerned with food-related aspects. Food citizenship emerges when people mobilize to access healthy, sustainable, and fair food. This phenomenon is an exercise of rights and duties regarding the food system, which enables movements and initiatives that mitigate individual concerns about problems from traditional models of food access. The present thesis, composed of three complementary studies presented in the structure of papers, contributes to understanding food citizenship at the individual level, i.e., as consumer behavior. In the Study 1, a measure of food citizenship is developed and tested with Brazilian consumers (n=329), with exploratory factor analysis, adding empirical insights into the studied behavior. In the Study 2, the behavioral change model based on information, motivation, and skills (IMB model) was used to support the search for factors that determine food citizenship in individuals. This exploratory investigation implemented a projective technique with consumers (n=207) previously introduced to the concept of food citizenship. In the Study 3, the same model (IMB model) allowed us to understand the antecedents of the individual's participation in a productive arrangement mobilized by food citizens: the Community-Supported Agriculture (CSA). There were 17 in-depth interviews, which generated a descending hierarchical classification for each of the constructs of interest - information, motivation, and behavioral skills. The results revealed that the factors of Actions and Beliefs (Study 1) compose the food citizenship measure with 15 items. Those factors allowed the investigation of some meaningful relationships, demonstrating the potential of the scale for future research. In addition, we explored the 34 variables (Study 2) that integrate the information, motivations, and behavioral skills determining food citizenship, and the 15 variables (Study 3) that precede the participation of individuals in a Community-Supported Agriculture (CSA), both within the scope of the three constructs of the IMB model. Theoretically, this research contributes to advancing the understanding of food citizenship at the consumer level and expands the use of the IMB model in the food context. This behavioral change model is promising not only to explain behaviors but also to support intervention proposals. From a managerial and social perspective, there are contributions to public policies and food citizenship movements or initiatives, as the studies increase the understanding of engaging more people in their purposes. Finally, providing an overview of the studies and future paths, two unified models are outlined, and a research agenda with 20 questions to be studied, under six different themes, is presented.

BANKING MEMBERS:
Externo à Instituição - Patrick Elf
Externa à Instituição - Rosires Deliza - EMBRAPA
Externo à Instituição - MARCELO DE REZENDE PINTO
Interna - 2100944 - ELUIZA ALBERTO DE MORAIS WATANABE
Interna - 1299852 - SOLANGE ALFINITO