Banca de DEFESA: JUAN CARLO MENDES DA ROCHA VERAS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : JUAN CARLO MENDES DA ROCHA VERAS
DATE: 27/02/2024
TIME: 14:00
LOCAL: PPGA
TITLE:

MODELING IN THE RESTAURANT MARKET THROUGH THE COLLECTIVE ACTION OF COMPETITORS: THE OPPORTUNITY CREATED BY RESTAURANT WEEK GASTRONOMIC TOURISM

KEY WORDS:

Market Shapping, Collective Action, Competitors.

PAGES: 33
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

A market is a place where people and businesses buy and sell goods and services. However, it is not always a simple environment to understand, it can be seen as a complex system that is often malleable or plastic and essentially results from the directed actions of the actors who act on it. Given the previous statement, this research aims to describe the market modeling through the collective action of competing companies. For this, we seek to identify and describe the collective action of competing companies as well as classify the market modeling mechanisms generated by it. To achieve the objective of the research, a qualitative research methodology will be used, taking as a data collection instrument a semi-structured questionnaire applied to the actors involved in the study, which will be analyzed using content analysis software.

COMMITTEE MEMBERS:
Externo à Instituição - DANIEL CARVALHO DE REZENDE - UFLA
Interna - 1228109 - JOSIVANIA SILVA FARIAS
Presidente - 1856618 - KARIM MARINI THOME
Interna - 1582222 - SIEGRID GUILLAUMON DECHANDT