Banca de QUALIFICAÇÃO: Bayram Nofal

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
DISCENTE : Bayram Nofal
DATA : 21/08/2023
HORA: 13:00
LOCAL: PPGA
TÍTULO:

To what extent do human values differ between Syrian immigrants in Brazil and Brazilian people, and how do human values between these two groups affect their purchasing choices?

PALAVRAS-CHAVES:

 Consumer behavior; Two routes model; Human values; Syrian immigrants; Brazilian

PÁGINAS: 82
RESUMO:

Human values have been employed extensively in consumer behavior research in order to explore why people act in a certain way, and how their values influence their choices and decisions. This dissertation chooses Schwartz's basic values theory to address questions, first to what extent do human values differ among two groups: Syrian immigrants in Brazil and among Brazilian people? Second, how do human values between these two groups affect their purchasing choices? Reviewing the literature shows a significant lack of studies that included Syrians as a sample in their analysis of human values. Besides, there is a complete absence of studies targeting Syrian consuming behaviors. To bridge these gaps the dissertation will use Two-Routes Model (TRM) which has been developed by Allen (1997). Regarding this model, the Portrait Values Questionnaire-Refined (PVQ-57RR), developed by Schwartz (2012), will be used to compare the Human Values between both samples. Moreover, the scale of judgment and meaning of the product, which was used in Alfinito and Torres's (2012), will be used to analyses how both Syrian and Brazilian costumers take their purchases choices.

MEMBROS DA BANCA:
Presidente - 1122536 - CLAUDIO VAZ TORRES
Interno - 1856618 - KARIM MARINI THOME
Interno - 2472915 - RAFAEL BARREIROS PORTO
Externo à Instituição - THIAGO GOMES NASCIMENTO - ISCP
Externo à Instituição - VALTER AFONSO VIEIRA - UEM